Digital signage advertising content is displayed on digital screens (LCD’s, plasmas) with the goal of delivering targeted messages to specific locations at specific times.
Usually, digital signage is installed in public spaces (train and metro stations, airports, shopping centers, shops, cinemas, bank agencies, hospitals, waiting rooms, etc.) and is used to entertain, inform and advertise.
The content displayed on digital signage screen displays can range from simple text and still images to full-motion video, with or without audio. Digital signage can be comparable to television channels, displaying entertaining and informational content accompanied by advertisements.